The online brand reputation that your company is having is directly affecting your business and everyone associated with it. People tend to avoid your products and services if comments and reviews they are going to find online about your company are negative. Tools for online reputation management help you discover these comments sooner.
It is even worse if people see that others do not trust your company and services because a lot of people are reading reviews left by others to form a primary opinion about your brand.
There are some steps that you should take if you want to improve your brand’s online presence. What is even better there are a lot of tools that can help you sort out and improve your reputation and online appearance even faster. Our list has our top 9 best tools for online reputation management.
What is online reputation management?
Online reputation management is an act that maintains a positive and credible image online. It is mainly important to make sure the public perceives your brand well and buys your products and services.
When conducting operations a company may use specialized online reputation management tools and methods that monitor how people perceive their company in various channels. These might be websites that provide reviews or social networking or blogs.
If you have an unhappy customer who leaves comments or reviews, the company should take the necessary steps immediately to respond accordingly.
Our Top 9 Tools for Online Reputation Management
If you are looking for a very detailed online reputation management software that will enable you to monitor your brand’s online reputation then the Digimind Social platform will be one of your best choices.
This platform offers some great features that can deliver any specific information on your request. It has a great straightforward and user-friendly interface and additionally this platform is supported by big brands like Renault and Lexus.
You can use this tool so you can track the conversation that is made on social networks and major review sites about your products and your brand. Additionally, you can use this tool to keep a track of your competitor’s brands and goods.
Digimind offers impressive and precise metrics with deep analysis that can be used to take advantage of your competitors and drastically improve your performances. Another unique feature that Digimind has is NLP (Natural Language Processing) which is improved and it can even process slang.
With all the information that this platform offers you will be in a pole position to discover the potential issues and adapt your strategy if needed.
Digimind has packages and prices that can vary depending on your choice and they additionally offer demos on demand. With this tool, it is not about monitoring (industry-specific review sites) and managing your online reputation but being additionally motivated and always one step ahead.
Reputology is a great option for every person that wants to strengthen his brand’s reputation online. With this tool you will be able to easily locate and monitor brand reviews on the internet and as the name suggests this tool is a great option if you are looking to protect your online reputation.
This tool is under the Grade.Us brand which is part of the ASG MarTech’s suite. Reputology can help people monitor online reviews about their brand or products on very popular and less popular review sites.
Reputology can track industry-specific review pages that are mostly focused on healthcare, education, hospitality, real estate, and many more. Additionally, this tool will be able to keep track of popular platforms such as BBB (Better Business Bureau), Facebook reviews, Yelp, and Google Reviews.
With this tool, you will be able to reply to any specific review on the internet directly from the Reputology application. In case you are using one social media monitoring tool for all your tasks related to online marketing then integration between Reputology and Hootsuite will make your work simpler and easier if you connect both accounts.
The Reputology offers a 14-day free trial and you can freely check it before you decide if this application is good for you or not.
Awario is another great tool that you can use for social and review monitoring. This platform similar to other tools will be able to give you information about mentions of any brand that you will request and it can collect information from many different places like blogs, forums, social media platforms, news sites, and much more.
The Awario will be able to give you a detailed report about the number of people that are talking about your brand, what they comment on, who they are, and also the location where those reviews are posted from.
Another great feature is that the tool will be able to separate all the mentions (neutral, positive, and negative) because of the built-on sentiment analysis. For those who would like to keep more close attention to their reputation change, they can open the application and see how their brand’s reputation is changing.
With the help of Insights, the Awario will be able to inform you about unusual and suspicious activity connected to your brand online. To use this option, you will need to create an alert for your brand, but also you can create an alert for any other keyword that you are interested in.
Awario offers a 7-day free trial for those who want to test this tool and see how is working for them.
This platform is considered a social media marketing platform, however, Falcon.io is offering much more and it can solve some critical problems for any brand that would like to take a lead on social media. You can use this platform to monitor your brand’s online reputation together with creating strategies so you can deal with any issues that come on the way.
Falcon’s social listening capabilities can help anyone who would like to work on their brand’s online reputation management. This platform also offers some modules on publishing, measuring, benchmarking, advertising, and audience analytics. Additionally, it features a listening module that is powered by Brandwatch and it can monitor brands across the whole internet.
With Listen module, you will be able to monitor and keep a track of comments and reviews people are leaving about your brand or product online. The updates will be in real-time which will give you an option to reply or make an action faster.
Another good thing is to follow your mentions on the internet closely so you can understand the negative and positive sides of your brand or products. You will be able to analyze the sentiment and brand perception very easily without the necessity to scroll through large datasets on your own.
To make you aware of any unusual or suspicious activity Listen uses Al so it can detect drops and spikes in your data. Another great thing is that Falcon will notify you whenever it comes across negative comments associated with your brand or products online.
Falcon’s unified social inbox is linked with the Listen module and can be additionally customized by your wish. With this great platform, you will be able to monitor, analyze, and take action based on the information that you will get from social media accounts and platforms, review sites, forums, and so on. Falcon offers new users a 15-day free trial.
Positive reviews about your own brand are a very important part of your online management and they can measure how trustworthy your business looks to the customers. Every person that is selling something on the internet is aware of the importance of five-star reviews.
When it comes to positive reviews the most difficult part is to encourage people to write reviews about your great service. The main problem is that consumers are more encouraged to write negative reviews (in case of a problem) than to share the positive experiences they had with your company and services.
When the product or service is good enough but not fantastic many people just pass over that fact and are not motivated to leave a positive review about the service. On the other hand if a customer experience even a slight problem they will put a negative review right away and those reviews have the potential to ruin your brand image.
In this kind of situation, using a great tool like GatherUp that can encourage your customers to leave reviews about your service can be of great help. GatherUp will allow you to send personalized requests (email or text) asking them to review your products.
With GatherUp you will be able to monitor social media and a lot of other review sites like BBB (Better Business Bureau), Google, Trip Advisor, Facebook, and many more. This tool will send you an email when you have new feedback and can capture survey questions, Net Promoter Score, and customer feedback.
6. Google Alerts
Google Alerts is one of the free tools that are very effective for business reputation management that can be used right away if you have a Google account. You will need to put keywords that you want to track and activate alerts for them.
With Google alerts you will be able to make a quick overview and monitor your competitors, the CEO’s name, or any kind of industry news that you have an interest in. All alerts from the mentions on the internet will be sent to your email on a daily or weekly basis.
To get more accurate results, you can set the alerts and choose your location and language. Google Alerts will be able to monitor blogs, videos, news, books, and many other things and places on the web.
Google Alerts is mostly used by journalists, PR specialists, and other content makers but also it can be used by brands who want to get in control of their online reputation management.
You need to know that with this tool you are not going to receive detailed reports and in-depth analysis but a list of sources with a list where your brand or company was mentioned. Using Google Alerts may motivate you to start using more professional and paid tools in the future.
SimilarWeb is a tool used for web analytics that was founded in 2007. This company is selling web analytics services that can be used to increase your revenue and optimize ad campaigns.
This platform obtains data from all over the web and from a panel of millions of web users. It is probably the biggest panel in the world.
To help this panel collect all the internet activity, SimilarWeb is using external providers, web crawlers, public data sources, and contributory networks.
Most people are using this platform for market intelligence so they can view competitor data, conduct market research, track down sales, and investment opportunities, and get insights into customer concerns and behavior.
SimilarWeb platform has some interesting things to offer:
- The analysis made on your mobile application – Category analysis, store page analysis, overview engagement, and app keywords.
- Nine data metrics – Website overview, geography, search traffic, audience, similar sites, display advertising, referring sites, social, and mobile applications.
- Reliable data.
- Great and simple interface.
You can use SimilarWeb for free, with restricted functionality and they offer a seven days trial for new users.
8. Social Mention
Social Mention is another great tool to be used for your online reputation management and on first look it seems like a more complicated version of Google Alerts. You need to know that this tool is not only a free news analyzer but it finds your keywords such as brands name, industry, and branded hashtags mentioned in blogs, for example, news, business listings, questions and answers, and discussion sites and forums like Reddit.
Setting up Advanced Search will narrow down the search results by choosing location, language, etc. This tool will additionally show you mentions’ sentiment (neutral, positive, or negative) together with the list of the top keywords which will be associated with hashtags, users, topics, and other sources that mention your keyword the most. Social Mention will help you with reviews and discussions about your brand and products.
Social Mention will be able to detect your brand’s strength and passion and these measurements can reveal if your company is a trendy topic in different public discussions. If your brand is mentioned a lot on the internet that means your Passion score will be higher.
With this platform, you will be able to identify industry trends, and popular topics and you can track your competitors as well. You have an option to filter your search results by source and date and then to export them and download them into XLS files if you want to make further analysis.
You can use Social Mention for free but if you want to use more advanced options the paid version will add extra functionality.
In comparison with similar tools that we have on our list, Buzzsumo is having a different approach. This tool will allow you to search the web with search engines for any content that has your search term included. The key separation is the amount of engagement that is associated with your search results.
There are some filters that you can choose when performing searches such as B2B publishers, country, date, language, content type, domain, publisher size, and word count.
Buzzsumo will provide you with engagement stats for Twitter, Pinterest, Facebook, and Reddit and will report a final number of links that each search result has received. Additionally, Buzzsumo offers a content analysis report which appears as detailed graphs related to engagement on content and articles that you choose.
What is important for online reputation management is the option for you to create alerts that you want to track in Buzzsumo such as competitor mentions, brand mentions, content from the website, backlinks, keyword mentions, and an author.
There is a possibility for you to add exclusions and inclusions, together with a minimum engagement value that needs to be reached before the alert is sent to you. You can also choose to receive those alerts on daily basis, a weekly basis, or not receive them at all.
Frequently Asked Questions
What does online reputation management include?
ORM (Online Reputation Management) includes optimizing and publishing digital content to take control of Google’s first search results page and improve your online image. Standard online reputation management strategies include social media marketing, review management, search engine optimization (SEO), public relations, and tactics implemented by customer service.
How can brand reputation be improved?
There are some steps that you need to take if you want to improve your brand reputation.
You will need to provide more info about your company, services, and products, write high-quality content, stay active on social media platforms, and learn how to grow your brand from feedback that you will receive.
Want to learn more about the best reputation companies and how to protect your online reputation? Click here for our blog.